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German luxury brands Babor and Porsche team up for spa in Miami tower

03 Jan 2017 German skincare brand Babor will be the exclusive brand for a new spa in a high-rise building that claims to house the largest number of billionaires under one roof.

The Babor spa in Porsche Design Tower will feature three treatment rooms, including a hammam-style vichy shower, as well as a hair salon.

“To create this vision, we reached out to Babor to assist in the planning and development of the massage and vichy shower treatment menus, and to create signature products exclusive to the services provided,” said Andrew D. Richards, vice president, development and construction for Porsche Design.

The 57-storey, US$560m (€535m, £456m) Porsche Design Tower in Sunny Isles Beach, Florida – just north of Miami Beach – is Porsche Design Team’s first foray into residential real estate, and will feature a unique glass elevator – for cars.

“You don’t have to leave your car until you are inside your apartment,” said Juergen Gessler, CEO of Porsche Design Group.

In addition to the spa, owners at Porsche Tower will also have access to an ‘adult playground,’ featuring a movie theatre, professional car racing simulator, sports simulator and wellness and fitness centre.

“This is a marriage of two iconic German luxury brands,” said Mark Wuttke, president and COO of Babor North America. “As the authority in luxury professional skincare, Babor prides itself on being an innovative, visionary beauty pioneer committed to making a real difference in people’s lives.”