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Gwyneth Paltrow and fitness friend Tracy Anderson launch 'allergen-free' food company

27 May 2015 Gwyneth Paltrow and her diet and exercise mentor Tracy Anderson have created 3 Green Hearts – a food take-out company in the US that will offer juice, quinoa, kale ravioli, as well as something called ‘frosting shots’. The third ‘green heart’ and member of the
company is Maria Baum – who is CEO of Tracy Anderson’s fitness empire.

Anderson describes frosting shots as the new wheatgrass shots – high nutrient liquified raw wheatgrass. However the frosting is going to be made “without all of the processed things that really hurt us,” Anderson told Hamptons Magazine.

“I’ve figured out how to make the best cookies that have no gluten, no soy, no dairy, no nuts, no eggs – all the main allergens. It’s also about me being able to settle the inflammation fire that is in so many bodies,” added Anderson.

In the future, 3 Green Hearts may offer green cleaning products and beauty items, the company has indicated.

Paltrow is the latest A-lister to have set her sights on the growing health food market. Another celebrity to have recently started her own nutritional firm with her personal trainer is pop star Beyoncé.