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Immersive New York Spa boasts ‘Fuzzidarium’ that replicates a cat's purr

19 Nov 2019 A multi-dimensional digital immersive spa experience, created by Luxury Escapism, has opened in Brooklyn, US.

Guests can sample over 10 relaxation stations including the Fuzzidarium – an immersive room, designed to remind participants of a purring cat, with fluffy interiors, virtual reality (VR) and vibrations at 50hz to match a cat’s purr to promote relaxation.

Guests can also experience a vibrating strobe-light waterbed, sound baths and perception bending glasses.

Also featured is a live VR particle sandbox tool – Celestial Flow – where guests can manipulate over one million particles using their hands. Conducted in seven-minute sessions, this experience is designed to place users in a state of creative flow.

The experience which lasts two hours and costs US$40 (£31,€36), is designed to help guests reimagine relaxation with immersive technology, tactile stimulations and ASMR activations (autonomous sensory meridian response).

Luxury Escapism was founded by Tyler Pridgen and David Lobser as an evolution of their three-day pop-up in New York in 2018 –The Oddly Satisfying Spa – which included treatments such as a massage with a VR headset projecting corresponding meditative visuals.

“We designed our treatments to help attendees find meditative states of mind,” said Lobser, the spa’s lead creative technologist.

“We've combined new technology such as VR with techniques known to provoke physiological reactions since ancient times, including rhythmic vibrations, strobing lights, and spiralling mandalas.”

“Luxury Escapism is a new concept – one that is a bit hard to explain,” said Pridgen, CEO. “In the spirit of the millennial mindset, you have to experience it to understand it”

The spa operates with a whisper-only policy, accepting guests 16 years-of-age and above.

Luxury Escapism has announced plans to build a second spa in New York.