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Chedi Club Ubud rebrands to celebrate acclaimed Indonesian architect, Hendra Hadiprana

29 Nov 2019
The Chedi Club Tanah Gajah Ubud resort, Bali, is undergoing a change of management and a rebrand, with the handover scheduled for 1 January 2020.

Owned by Singapore-based General Hotel Management (GHM), the 20-villa-property will be taken over by hotel management group, Hadiprana, and rebranded as Tanah Gajah, a resort by Hadiprana.

The group is named after the late Hendra Hadiprana, the acclaimed Indonesian architect, art-collector and designer, who designed the resort and was also responsible for the Legian Bali, and InterContinetal Bali.

Hadiprana built the resort – set among the ricefields of Ubud – in the 1980s. He passed the management of the property to GHM in 2004.

The architect died in December 2018, aged 89, and his heirs are launching Tanah Gajah in tribute to him to secure his legacy.

“We’ve had a terrific run with GHM,” said Sekaraya Hadiprana Surjaudaja, the architect’s granddaughter, and a principal in the new organisation. “My grandfather and GHM founder Hans Jenni were collaborators, who became great friends, and who together ushered this property onto a global stage. Now we embark on a new journey, to elevate our guest experiences”.

The two organisations have announced they’re considering the possibility of a collaboration in the near future.

“We don’t think we’ve concluded our story,” said GHM’s Jenni. “We’re only putting a full stop on the end of this chapter”.

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