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Book4Time secures growth investment from Serent Capital for expansion and innovation

12 Jan 2021
Book4Time, a leading cloud-based business management solution for the global hospitality, spa and wellness industry, has received a significant growth investment from Serent Capital, a growth-focused firm that invests in technology and tech-enabled services companies.

Founded in 2004, Book4Time manages the end-to-end guest experience – from booking to inventory management to payment processing – with customers in over 85 countries.

The company’s platform delivers exceptional client experience to its customers in the hotel and resort, casino, spa and fitness industries, all while helping them run their businesses smoothly and efficiently.

“When we first met Serent, we instantly recognised a partner who understood our company and shared a similar growth-centric culture,” explained Roger Sholanki, Book4Time founder.

“With their partnership, we look forward to continuing that culture through expansion and more innovation.”

Book4Time represents Serent Capital’s seventh recent platform investment in the hospitality space, alongside other investments into companies including BirchStreet Systems and SHR.

According to Serent Capital, it chooses to invest in growing businesses that have developed compelling solutions to address customer needs.

Lance Fenton, partner at Serent Capital commented: “Roger and the Book4Time team have developed a phenomenal platform that customers love.

“When Roger shared his vision for Book4Time, we knew our experience in growing sales and marketing teams, driving product innovation, and executing M&A could help him expand upon that vision.”

More recently, Book4Time announced one of its largest multi-channel platform upgrades to its product, including adding an end-to-end contactless guest experience and robust multi-location/currency business intelligence reporting.

To find out more about Book4Time, follow this link.


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