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QC Terme announces European expansion plans and eyes US rollout

05 Jan 2022
Milan-based wellness thermal spa operator QC Terme Spas & Resorts is on track to open three new spa destinations in Europe.

The business is helmed by brothers Saverio and Andrea Quadrio Curzio, who have built a wellness business based on the European bathing tradition.

Speaking exclusively to Spa Business, Saverio revealed the business will grow its portfolio of 10 spas with new locations in Engadine in Switzerland, nearby Italy's iconic Lake Garda and a second spa hotel destination in Milan.

“We’re currently also in the process of opening our first US location in New York in 2022,” he says, “and I’d like to develop other spas around the model of QC NY in other cities in the United States.”

QC NY will open as a 74,000sq ft Italian day spa on New York’s Governors Island after a US$50m (€42.3m, £36.1m) investment and seven years of planning, building and restoration.

“The most amazing feature of the New York property is the outlook. The two pools will have the most incredible, extraordinary view, with Manhattan laid out across the water,” explained Quadrio Curzio.

“Ours is a well-established model, so we’re working hard to maintain the model we’ve built over the years. This means it will be very similar to our locations in Italy.

“At our spas in Milan and Rome, we already have many American customers who greatly appreciate our model, so we know this approach will work.”

The pandemic saw QC Terme close for eight months, but in the months since reopening revenue has nearly returned to its pre-pandemic levels in 2019.

To read more spa and wellness business insights from Quadrio Curzio’s interview, head to the latest issue of Spa Business.

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