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London’s Chelsea Day Spa teams with Greece’s Anazoe Spa for unique cross-promotional programme

05 May 2016
Two very different spas – the 4,000sq m (43,056sq ft) Anazoe Spa in Costa Navarino, Greece and The Chelsea Day Spa Boutique in London – have teamed up for a unique cross-promotional training programme that has top therapists from each location travelling to the other to share local therapies and spread the word about their spas internationally.

Therapists from the Anazoe Spa travelled to London last month, bringing their Greek-inspired signature treatments to the urban Chelsea Day Spa boutiques, and in turn, top Chelsea Day Spa therapists will travel to Greece in September to share the London day spa’s top therapies. This is the second year the partnership has taken place, after a successful launch in 2015.

Dora Koromila, director of spa for Anazoe, told Spa Opportunities she is continually evaluating partnership opportunities with like-minded brands to promote her spa.

“The UK is indeed one of our key target markets,” she explained. “Our partnership with The Chelsea Day Spa Boutique provides a platform to specifically promote the Anazoe Spa treatments, in turn, promoting Costa Navarino overall, with the aim to encourage visitors to travel to Greece to experience the Anazoe Spa in its normal surroundings.”

In addition, said Koromila, the promotion has created a buzz on social media, and offers a reward for the top-performing therapists, who are able to travel to another spa in another country and learn from their experiences. The two spas will also offer their clients exclusive promotions within each other’s spas throughout the year.

“Yes, we are different spas offering different experiences,” said Koromila. “We feel the partnership works so well because of our individual qualities, meaning we have something unique to offer each other’s customers base. However, we have common goals in that we both offer our guests a quality, personalised experience and a service to match their individual needs.”

Therapists from Anazoe offered the spa’s signature Healing Massage Remedy by Hippocrates, which combines soft-tissue massage therapy with ancient therapeutic knowledge of physiotherapy and Greek aromatherapy, as well as their Melisseus, the Spirit of Honey treatment, which uses heat and Greek honey, while they were in London.

Koromila said she’ll certainly be looking to discuss a continuation of the partnership, and that she has ideas of additional promotions of other key themes at Costa Navarino – which boasts two five-star hotels, The Romanos and The Westin Resort Costa Navarino, as well as a signature Dunes Golf Course – including golf, lifestyle, gastronomy and culture.

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