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US spa industry reaches record-breaking US$20bn revenue mark

10 May 2023 The International Spa Association (ISPA) unveiled its five key US spa industry financial indicators from its 2023 US Spa Industry Study today during its 2023 Conference and Expo in Las Vegas, Nevada.

Known as the “Big Five”, these statistics are revealed annually and include total revenue, total spa visits, number of spa locations, revenue per visit and the total number of US spa industry employees.

The most significant finding was that US spa industry revenues grew 11 per cent from US$18.1bn (€16.5bn, £14.3bn) in 2021 to US$20.1bn (€18.3bn, £15.9bn).

The revenue figure sets a new all-time industry record, outpacing the previous high of US$19.1bn (€17.4bn, £15.1bn) in revenue realised in 2019.

Continuing the report’s good news, the total number of US spas increased by 280 locations in 2022 over the prior year’s figure.

In addition, the number of spa visits grew from 173 million in 2021 to 181 million in 2022.
Meanwhile, revenue per spa visit increased by US$7 (€6, £6) for the second time in year-over-year numbers, settling at US$111.5 (€102, £88) – another all-time high.

The number of industry employees also continued to rise in 2022, increasing to 360,700, a 4.6 per cent increase over 2021.

“The spa industry is making up for lost time, and revenue growth of 11.1 per cent is the spotlight statistic,” said ISPA president Lynne McNees. “But the increase in staffing is an even more unmistakable indicator of vitality.”

As in previous years, the ISPA Foundation commissioned PricewaterhouseCoopers (PwC) to conduct the study.

ISPA will release the full study later this year, packed full with even more insights and data.