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Remedy Place to launch two new social wellness clubs annually as part of rollout strategy

17 Apr 2024 Remedy Place, a US-based social wellness club brand, is poised for steady expansion in the coming years, with plans to open two new clubs annually moving forward

Remedy Place is the brainchild of Dr Jonathan Leary, who has a doctorate in Chiropractic Medicine and came up with the concept while working in private practice. Seeing firsthand how patients struggled to live a healthy lifestyle and still be social, he set about merging the two in a new business model – a social wellness club.

The brand’s first property launched in West Hollywood, California, in 2019 and was later joined by another club in Flatiron, New York, in 2022.

They each offer four main components:
• The Lounge – "a gathering space" for working or socialising where locally sourced, healthy food is served and "non-alcoholic happy hours reign supreme".
• Tech remedies – mostly touchless, less labour-intensive offerings such as cryotherapy cabins, hyperbaric oxygen chambers and ice bath studios.
• Holistic practitioners – ranging from functional medicine specialists to those focusing on gut health, chiropractic movement, acupuncture and administering IV vitamin infusions.
• Group classes – sessions include breathwork, sound bath meditation and stretch/mobility.

“We currently have two clubs in construction and plan to open two a year going forward,” Leary revealed in an exclusive interview with Spa Business.

“Our third club will be in New York City’s SoHo neighbourhood. We haven’t disclosed the location of our fourth club yet, but it will be outside New York and will be our biggest footprint with the most amenities to date, setting a whole new standard for the brand.”

He predicts the self-care industry is going to blow up, saying: “Just like there's a gym on every corner, soon enough there will be some type of self-care facility on every corner”.

New revenue streams
Leary and his team are noticing new patterns among their customer base. Increasingly, members and guests are having meetings at Remedy Place and using it as an after-work hang-out in place of other social norms, like happy hour.

“This inspired us to launch Remedy After Hours, where people can rent the club at night and work with our events team to design a bespoke experience for their needs and budget.”

The company now also provides event services, hosting workouts, meditation, breathwork and ice bath classes.

“It's a significant new revenue stream,” explained Leary, “last year we saw a 65 per cent revenue increase in our out-of-club events business and facilitated more than 13,000 ice baths off-site. We partner with a range of brands such as BMW, HBO, Coachella, Festival de Cannes and Soho House.”

Branded equipment
Remedy Place also recently went to market with the Tech-Remedy Collection of at-home recovery equipment.

“Guests asked for it over and over again. There's a growing market for creating the type of experiences we offer in the convenience of one’s own home and as we continue to lead and innovate this new self-care industry, we also want to supply it, continuing to educate and inspire.

“The Tech-Remedy collection represents a new arm of the business in product design and is a really cool vertical which may end up bigger than our brick-and-mortar presence. However, clubs will always be our foundation, because that’s where we create authentic connections and communities with our guests.”

The collection’s first product was the Remedy Roller – with a price tag of US$11,000 (€10,340, £8,831) – designed to restore movement and blood flow to the muscles, fascia and joints.

“It works by pushing the parts of the body against it, for example sitting on the bench and putting the feet on it and then moving up the legs. You can sit against it for your back and lean over it for abs and side muscles, or even straddle it to do the adductors.”

The range is set to be bolstered with a further six Tech-Remedy products, with the next launch planned for 2024.

To learn more about the latest at Remedy Place and exclusive insights about its trajectory for the future, head to the most recent issue of Spa Business.